Kogan Increases Approval Rates and Improves Customer Experience with Riskified
Australian ecommerce leader achieves approval rates exceeding 98% and identifies
Founded in
Operating at Kogan's transaction volumes means fraud is not a peripheral concern; it is a constant operational pressure. As an online-only retailer, every transaction is card-not-present, which carries an inherent risk of fraud. While reducing fraud was critical, Kogan also needed to ensure that legitimate customers were not prevented from completing purchases due to false-positive fraud signals.
Beyond fraud, Kogan faced a broader policy abuse challenge. Serial policy abusers, promo misuse, and subscription chargebacks were impacting margins in ways that were not always visible or easily quantified. Manual chargeback management added operational burden without improving outcomes.
"We wanted a solution that could truly perform, without impacting customer experience," said Rohan Dhaygude, Deputy CFO at Kogan.com.
Kogan selected
By using
The partnership delivered measurable business results, including:
- 98%+ approval rates across high-value and higher-risk transaction categories.
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$1.5 million in annual savings through improved identification and management of serial policy abuse and promotion misuse. - Reduced operational complexity, allowing internal teams to spend less time on manual reviews and chargeback management.
- Greater confidence to approve legitimate orders, improving both revenue capture and customer experience.
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"What stood out with Kogan is how fast they moved from just flagging risk to actually understanding their customers’ intent," said
Today, Kogan continues to scale fraud and abuse prevention without increasing operational complexity, particularly during peak shopping periods such as Black Friday and the holiday season. The partnership has enabled the retailer to make more confident decisions while continuing to deliver the seamless shopping experience customers expect.
To see how
About Kogan.com
Kogan.com is a portfolio of retail and services businesses that includes Kogan Retail,
About Riskified
Riskified (NYSE: RSKD) empowers businesses to unleash ecommerce growth by outsmarting risk. Many of the world’s biggest brands and publicly traded companies selling online rely on Riskified for guaranteed protection against chargebacks, to fight fraud and policy abuse at scale, and to improve customer retention. Developed and managed by the largest team of ecommerce risk analysts, data scientists, and researchers, Riskified’s AI-powered fraud and risk intelligence platform analyzes the individual behind each interaction to provide real-time decisions and robust identity-based insights. Learn more at riskified.com.
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Source: Riskified